Top 5 Earning Apps in America
Smartphones are more than communication tools—they’re money-making machines. Several apps dominate the U.S. market, generating incredible revenue through subscriptions, ads, and in‑app purchases. Let’s explore the top five earners in 2025.
1. Candy Crush Saga
This sweet mobile game consistently ranks #1 in global app store earnings. In 2024 it pulled in an astounding $606 million from in‑app purchases—players just can’t resist those extra moves and boosters.
2. Google One
Google’s storage subscription service earns big in the U.S. With growing cloud demand, it raked in about $510 million in 2024, making it the second highest‑grossing non-gaming app.
3. HBO Max (Max)
Home to flagship series and blockbuster movies, Max earned roughly $478 million in app revenue during 2024
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. Between binge-watching and exclusive releases, it continues to be a streaming heavyweight.
4. TikTok
Even with 2025’s political uncertainty, TikTok remains a powerhouse. In the U.S., it brought in an estimated $10 billion in 2024 . In fact, it still ranked #1 globally for in-app purchase revenue in Q1 2025
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. Its mix of in-app gifts, coins, and ads keeps creators and watchers spending.
5. YouTube
Streaming giant YouTube maintains its massive haul—earning between $40 billion annually worldwide, with the U.S. market contributing significantly via ads, Premium subscriptions, and Super Chats
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Why These Apps Earn So Much
In‑App Purchases & Microtransactions (like boosters, coins, extra moves): Candy Crush, TikTok, and YouTube.
Subscription Models: Google One, HBO Max, YouTube Premium.
High User Engagement: TikTok keeps users hooked—Americans spend over 53 minutes daily on it
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Apps are no longer simple tools—they’re thriving digital ecosystems. Whether it’s gaming, storage, or streaming, these five apps prove that in‑app monetization is a multi‑billion dollar game—and America is leading the charge.
